Best Free Email Marketing Tools

Maybe you’ve needed to begin spending more on your ‘smaller than usual’ organization, and perhaps you’re as of now working out of your condo, yet that is not what your customers need to hear.

Email Marketing

You’ve submitted emails to your rundown of around 50-200 clients that you’ve set up over the recent months, yet Outlook doesn’t cut it any longer. Regularly the emails are lost in the vacuum of spam records. Thus you’d unexpectedly are CC as opposed to being that time! That shockingly set off a couple of withdraws which you need to erase physically.

There must be a more secure way out, isn’t that so?

It may be time we looked for a progressively dependable email gadget. Be that as it may, pause, before you cry ‘proficient = costly,’ really there are a lot of free email marketing tools that can carry out the responsibility well. Further stuns about email and not any more embarrassing holes of individual records.

Why use free email marketing tools

Email utilization is at an unprecedented high on the occasion you didn’t have a clue. More than 3.7 billion individuals overall use email.

With email utilize so high, it’s no big surprise you’re presumably getting marketing emails from organizations continually. Email marketing is working — even inside the B2B space.

As a general rule, 86 percent of B2B advertisers rely upon email marketing methodologies to help new items, which offers the conversation starter — would you say you are effectively using email marketing for your organization?

Most explicitly, do you consistently utilize email marketing by any means?

There are a vast amount of email marketing administrations tools out there to assist you with marketing your email, some of which are free email marketing tools. Yet, vital, not all free email marketing tools offer similar highlights.

For any individual who is working with a little organization, you’re by, and large increasingly stressed with what number of updates you can submit, what applications you have a presentation to, and how you should refresh your record as the business extends.

You’re undoubtedly stressed over deliverability, and how your correspondences would be sent routinely to the inboxes of your companions. Also, you unquestionably need a gadget that is both easy to use and needs no specific innovative abilities.

Luckily, we’ve secured you — here we’ve recorded the best free email marketing tools you can use for your organization by 2020.

Best free email marketing tools


MailerLite was established in 2010 to furnish organizations with a simple and proficient email arrangement that would enable them to extend. It offers a constrained free method for those with less than 1,000 endorsers who need includes that are restricted. Every single paying arrangement gives the most extreme scope of highlights (and urges you to submit boundless emails), contrasting by several supporters as it were.

MailerLite, as its name infers, centers around offering a quick, straightforward email marketing administration. The result is an easy-to-use email stage with some astoundingly valuable highlights (think presentation pages, formats, and mechanization for marketing). So their ‘Safe Forever’ bundle permits your presentation to a lot of their applications just not all.

Their foundation is very natural, and even though you’re a tenderfoot in email marketing, there’s no difficulty having efforts ready for action. What’s more, as long as you have under 1,000 endorsers, you can convey 12,000 emails every month, and even set up free email marketing tools and greeting pages.

Lamentably, their models are not on the free program, which suggests you’ll have to structure your own. There is no spam or configuration testing. And they are keeping in mind that we like their work process-based mechanization supervisor. It’s constrained to a bunch of robotization capacities (sending emails dependent on triggers, refreshing contact fields, and so forth.).

We trust MailerLite is extraordinary compared to other free email marketing tools accessible around. However, we believe it’s especially valuable for organizations who are frugal searching for a straightforward, across-the-board approach for their inbound marketing.

With the free arrangement, you despite everything, gain admittance to numerous helpful highlights. Those incorporate the module for drag and fall, the productive content tool, and the native picture application. In their record director, you can organize stuff, and fabricate versatile benevolent email bulletins. You approach email mechanization and propelled division, and MailerLite incorporates A/B testing in its free arrangement rather than a portion of the opposition.


Mailchimp is a pioneer in the email marketing tools you most likely have found out. Their free arrangement offers you straightforward email marketing usefulness, for example, planning and masterminding emails. What makes this an extraordinary email marketing instrument is its shrewd suggestions include which give you significant bits of knowledge from your crowd to upgrade your marketing endeavors.

Let’s be honest. Frequently email marketing might be somewhat cold. MailChimp is a much-needed refresher, and their beautiful and out-of-control marking joined with some reliable, easy-to-use applications, has immediately observed it become the most well-known email marketing organization on the planet.

For up to 2,000 companions, their free record offers you 10,000 emails per month, including connections to A/B checking, structures, and observing. Regardless, you may need to change to one of their membership or pay more only as costs arise plans if you need advertisement-free warnings and login applications like visit/email help, inbox updates, and time zone dissemination.

It has a wide assortment of very much structured and (generally) portable responsive models, with a lot of altering flexibility whenever required. Their checking is point by point, with change rates, social connection, online business following, and results on email areas. You do have ways that fit flawlessly into the application, points of arrival, and over 800 decisions for outsider consolidation.

Not only that.

While they publicize themselves as ‘the world’s greatest discussion for marketing robotization’. With a work process supervisor and more mechanizations like autoresponders. They could drastically improve their computerization.

Emails regularly seem to end up in Gmail’s Promotions class – high if the emails publicize limits and arrangements, yet not precisely alluring if they’re value-based or educational. The interface may be more comfortable to understand, as well.

Advertisers who need to send a generally enormous number of endorsers pleasant-looking limited time emails, and access to profound level revealing. Know in their paid plans that Mailchimp doesn’t have the most severe costs.

Utilizing the Content Manager, you can rapidly make emails on the site, where you can spare your photographs and records for more straightforward access. Mailchimp causes you to modify the interchanges at critical phases of the client procedure, and you can rapidly convey welcome notes, request affirmations lost truck warnings and the sky is the limit from there.


On the off chance that your organization relies intensely upon value-based interchanges, for example, lost help with codes and receipts for solicitations, at that point SendInBlue may be great.

With their broad designer APIs, you’ll have the option to incorporate altered and required specialized procedures with their email framework. Also, even though the organization initially considered to experience difficulty with dispersion speeds, SendInBlue has accordingly centered around deliverability.

Beginning as a value-based email supplier, SendInBlue has effectively ventured into the administration space for email marketing, giving propelled highlights, for example, SMS marketing, and email robotization.

You will get an endless number of memberships to their free record, and send up to 9,000 emails per month, regardless of whether there is a reasonable limitation of 300 emails. Likewise, a portion of the highlights are forbidden – you won’t gain admittance to email heat maps, opener and clicker subtleties, or promotion-free emails.

Marketing computerization is more best in class than different gadgets, with opportunities for making and in any event, inspecting different work processes in advancements (for example site sees, email cooperation, item buys). Announcing is still quite respectable. However, it’s a touch frustrating because you don’t get points of interest about who got to and chose the free email marketing tools. Their paid plans are very reasonable, beginning at only $25 for 40,000 email messages.

While their layouts are versatile responsive, they can do with a more extensive territory (even though you should, in any case, download your formats and use them). However, usefulness like A/B checking, which comes regularly with most different gadgets, is missing.

For SendInBlue’s free bundle, you’ll approach a wide assortment of models, personalization, A/B checking, association handling, process supervisor, and continuous observing. The product is anything but difficult to utilize, like different tools referenced. However, the primary interface can once in a while offer such a large number of alternatives and feel overpowering.

SendInBlue is a decent decision to utilize if the email marketing is less about pamphlets and increasingly about sending trigger-based advancements, (for example, welcome emails, surrendered truck emails, or site visit/client cooperation emails).


SendPulse views itself as a discussion for multi-channel interchanges instead of only an email program. You will deal with an assortment of assets on the central system for the paying plans-versatile, online drive, SMS, SMTP, Viber, and Facebook Messenger. You may independently transmit different types of messages or union them into autoresponders.

Send Pulse has more than 130 + formats to look over, or you can utilize the intuitive usefulness to make your own. Under the free framework, you’ll have connections to the all-around regarded supportive group of people from Submit Pulse, including live talk help.

SendPulse separates the proposition into the assets you use. It has a free email marketing tools plan, for example, on the off chance that you have less than 2,500 endorsers and needn’t bother with any expert administrations. It likewise offers portable clients a free Internet Push application and moment webpage-ready updates. Also, Facebook Messenger gives boundless, complimentary messages. Up to 12,000 emails might be submitted using SMTP or API for free.

Send Pulse has a “Resend” include as far as highlights which empowers you to resend unopened emails of specific titles, which is valuable for time-rejected advertisers. What’s incredible about Send Pulse is it has costs for all the administrations it offers. For instance, you can add an SMS bundle to your email marketing administration bundle, on the off chance that you have to send SMS.

The propelled email marketing, including a drag-and-drop essayist. It accompanies more than 100 instant formats. Given the data sources, exercises, and moves the clients make, you will utilize Automation 360 to set up email convey, site push alarms, and SMS streams.

Indeed, their sales arrange drives, SMTP, Viber, and so on. Since the organization propelled in 2015, there is still a great deal of API support, so’s something Send Pulse is concentrating on changing for sponsors requiring driven tools.


The sender is one of the most grounded free email marketing tools available that gives applicatios to guarantee dispersion. It permits you to make staggering pamphlets without knowing the slightest bit about HTML. Primarily browse a model and adjust with components, for example, photographs, recordings, and content. You may likewise tailor the pamphlets to make a significantly more significant impact on every beneficiary.

The sender offers a full arrangement of usefulness that can help acquire fruitful email marketing. The free method permits you to get to all the highlights, with the supporters and most last month-to-month emails being the primary restrictions.

All the product foundation and administrative groups of the association situate themselves in, the EU and it guarantees a state of consistency with GDPR.

A snappy GUI and consistent client cooperation make Sender one of the easiest-to-use email marketing gadgets. The free plan additionally offers an enormous standard of 2,500 clients for up to 15,000 emails each month. Additionally included is a decent scope of applications – computerizations, value-based interchanges, push cautions, and structures.

The mechanizations utilized in the free arrangement are incredibly modern. First of all, you have options for submitting bombed truck advancements and executing exercises like moving endorsers of different records or changing specific field esteems. Generally speaking, the device’s ease of use is an invite improvement from the overcomplexity of numerous also structured gadgets.

That’s not all.

Even though the email test structures aren’t terrible, getting some more on offer will be acceptable. Combinations were limited to just a scope of applications from outsiders, including WordPress, WooCommerce, and Magento.

You can utilize the application to send in vogue emails like a flash. It gives free models to pamphlets and can adjust certain aspects of the structure to accommodate your specific needs. You mostly pick a model from the exhibition and intuitive components of substance, for example, content, photographs, or recordings. You ought to redo the title or body of your pamphlet.

The sender offers various mechanization capacities, including dribble advancements, welcome emails, lost truck emails, upbeat birthday emails, activities to develop your clients, and emails to bring the newcomers on board.

When you’re seeking an email marketing tool that’s simple to use, no-nonsense (with a couple of fresh goodies tossed in), you’ll love the usability and usefulness of the sender.

One of the critical elements, why it is on our rundown, is the strong investigation capacity of the sender. It lets you screen which opened your emails when they were opened and then some and snaps on the connections. It even causes you to assemble exact purchaser profiles dependent on your supporter activities so that you can enhance your current email methodology and convincing specialty contributions.


EmailOctopus is a straightforward email marketing instrument that runs on the foundation of Amazon SES. Even though the free arrangement doesn’t give the same number of alternatives on this rundown as a portion of the other free email marketing tools, it makes significantly a more significant amount of emails a month than any of them.

EmailOctopus is another variety: it used to be created on the email arrange conveying the Amazon SES administration. The AWS membership is also free, which guarantees you should utilize it much like each other bulletin programs.

You can convey emails without limitation from the same number of email addresses as you need. That makes it the ideal answer for a little organization or business illustrative of different brands. It additionally interfaces with outsider applications, for example, MailOptin, WordPress, and Zapier, which means you can share purchaser information effectively through different stages.

We let you have a liberal 2500 free memberships, with a submit top of 10,000 emails every month. On the off chance that you utilize Amazon’s servers, you can even use the free amount of up to 62,000 emails right now that people are using. “As of now” since this can change regularly.

Costs on the paid plans are on the lower end (for example 50,000 supporters for $115 every month) and once set up. The Octopus demonstrated a very much lively bulletin instrument that is incredibly simple to utilize. There’s an API accessible just as a Zapier mix.

In any case, the scope of highlights is to some degree constrained, in case you’re just hoping to send great pamphlets and autoresponders you may have all you need.

I can propose EmailOctopus explicitly to cost-cognizant promoters who may as of now have an Amazon SES. We will, in general, be consoled by senders worried about bitcoin and marketing partners. Other email suppliers in different businesses regularly dismiss this.


HubSpot gives a dependable and highlights stuffed email marketing device for developing organizations — free of charge. With the essential drag-and-drop email manufacturer, you can make proficient marketing emails that draw in and extend your crowd.

You don’t have to look out for IT or planners for help with the drag-and-drop email developer. Instead, you can without much of a stretch make beautiful emails your crowd will cherish. With no work, the HubSpot stage lets you produce astonishing marketing effectiveness.

Gather contacts using the types of HubSpot, oversee contacts in their progressed CRM and send up to 2,000 free emails a month. You may likewise interface boundless clients to any of them, and designate contacts.

The proofreader for drag-and-drop is genuinely smooth and supportively calls attention to something that you may overlook. Tragically, with regards to email models, they don’t convey anything one of a kind – you just have one straightforward pamphlet or publicizing configuration to redo. You can’t dump your own or code it in Javascript, either.

You may need to change to their Distribution or Communications Platform on the off chance that you need connects to models, robotizations, and presentation pages.

Notwithstanding the free email marketing tools, you can utilize the free HubSpot CRM to assemble customized contact focuses for your customers. HubSpot email is naturally associated with the HubSpot CRM, permitting you to tailor relevant emails dependent on any subtleties you have, for example, submitting structures and action on the site.

Utilizing the CRM, you will have customized material in your correspondences, for example, first name and business name, to safeguard that your customers feel like they’re in reach separately, even while observing email conduct in the CRM. It prompts beneficial scaling openings should the free email marketing tools grow out of the organization and need increasingly far-reaching robotization usefulness, for example, work processes.

Utilizing email detailing examination from the apparatus, you’ll figure out how to send your crowd progressively relevant and improved emails.


Mailjet depicts itself as the quick-moving email answer for the groups. You have one discussion for creating, distributing, and submitting messages as a crew.

To help you make effective email marketing programs, Mailjet accompanies instinctive and intelligent assets. Alter a portion of the pre-structured models and manufacture touchy emails that will rouse the client whichever apparatus they use. At the point when you’re working with a group, you’ll love the ongoing coordinated effort capacity of the stage which empowers consistent cooperation.

The free plan is gotten ready for the individuals who need to send under 6,000 emails per month. At that point, you can choose either the Simple or Premium ideas which come in five value levels dependent on the measure of emails you wish to submit. At last, there is a customized Business installment bundle for any individual who conveys more than 900,000 emails every month for a particular client the executives’ administrations.

Another pamphlet organization verifiably known for sending value-based emails, MailJet has formed into a progressively extensive email administration. However, its highlights are still genuinely restricted (measurements are still in testing, for instance).

As far as capacity, their free arrangement is liberal (boundless contacts and up to 6,000 emails every month, with a reasonable limit of 200 emails). Be that as it may, as far as accessibility it’s somewhat less liberal–propelled usefulness, for example, booking, division, and A/B checking are just available for 30 days to look at for free.

The drag-and-drop editorial manager is a breeze to utilize, and they can choose from a full determination of email formats.

All additionally appears to be somewhat changed and unpolished – first off, there are as yet a few robotization work processes accessible, with a lot of applications still being developed.

On the off chance that amount is fundamental to you, and you don’t require muddled innovation, the free bundle of MailJet would be ideal for you.

This email marketing stage likewise causes you to fuse innovative material so you can create customized emails for every collector. It puts forth you play out your advanced marketing attempts significantly higher. You can likewise join the application into your CRM and handle your mailing list through a single dashboard effortlessly.

In contrast to vast numbers of these gadgets, the free arrangement does not limit the number of people you send your emails to – just a limit of 6,000 emails per month taking all things together. You have keys to an automated email per user, and you give refreshed crusade measurements.


Moosend is ideal for email advertisers attempting to consider going all in. The free level comes loaded up with applications, yet you are maxed at 1,000 supporters and will have no committed IP address.

Moosend incorporates a simple to-utilize drag-and-drop manager, mechanization triggers for email marketing, constant checking, and division tools for the organizer. Moosend doesn’t give a CRM, however, if you just need to do email marketing, it may be a decent beginning for your organization.

Here is a stage for email marketing that has truly grabbed our eye. Structure insightful, with a splendid GUI and well-disposed marking, this is certainly one of the most eye-satisfying ones out there. While the free arrangement just permits up to 1,000 supporters, the rest is in reality quite liberal – you get boundless emails, access to all highlights, and, fantastically, no Moosend marking in your emails.

The editorial manager for drag-and-drop emails is easy to utilize and flexible permitting you to manufacture 3 and 4-segment formats. You do have a decent scope of around 40 email models, in addition to fun highlights, for example, spam sifting, A/B testing, and mechanization.

While generally, it works well, a couple of viewpoints should work better, for example, the email and the editorial manager for robotizations. Around the beginning, we have discovered a couple of issues with deliverability and will recommend that we watch out for battle achievement levels.

On the off chance that your rundown is on the littler side, and you need to exploit favorable circumstances, for example, spam testing and unbranded emails, Moosend could benefit you.


A portion of these free email marketing tools accompanies powerful usefulness without buying into a paid program. Little organizations and publicists can make the best of them while sparing time and vitality. What’s more, on the off chance that you decide to change to meet your organization’s necessities, the entirety of the paying plans are economical and adaptable enough to fit the calendar.

Alright, we’ve recently given you ‘facilitated’ pamphlet suppliers to proceed with, which basically guarantees you don’t need to give your own email server or run something on your machine. In different terms, they are assets completely encased inside themselves. Is it quite clear, right?

They all have a method of dealing with bobs, as well. This guarantees the organization can likewise assume responsibility for emails that don’t hit their objective by erasing them from the rundown after a couple of endeavors. It helps clean and unclutter the email records.

While your bulletins are bound to be the most accommodating emails your customers have ever got, there will at present be others that are not as instructed and that is the point at which the following help proves to be useful. Every one of them gives quick and straightforward withdrawal administration, which can happen without you expecting to accomplish something.

At last, another valuable element of those suppliers is that they can give measurements to you. Presently you will have the option to make sense of who precisely is perusing your pamphlets, and which ones are more well known than some, all things considered, it’s basically a skirmish of prevalence. May they win the best bulletin.